ZEUS NETWORK 產品發表會
ZEUS NETWORK LAUNCH EVENT KEY VISUAL
— GRAPHIC DESINGER
ZEUS NETWORK 的品牌命名來自希臘神話中的主神「宙斯」，因此整體視覺延續品牌既有敘事邏輯：以神殿為空間結構的想像，象徵秩序、權威與信仰的源頭；同時將區塊鏈技術中「高速鏈接」的特性轉化為閃電意象，不僅呼應宙斯作為雷電之神的象徵，也使抽象技術語彙得以轉譯為具象、易於感知的視覺語言。
視覺策略的核心，是透過神話語彙與未來感語境的融合，打造出一座虛構卻可信的科技神殿。這不僅回應 ZEUS 品牌的敘事根基，更讓「跨鏈」這項複雜的技術主張，以故事性與場景感包裝為一種可被理解與期待的體驗，成為觀眾進入品牌世界觀的起點。
At the end of 2024, ZEUS NETWORK unveiled Bitcoin on Solana — a significant milestone in cross-chain technology. More than a product release, this moment marked the materialization of a long-developed brand narrative. As the designer responsible for the visual direction, my role was to establish a clear and recognizable design language that not only communicated the product’s technical depth, but also invited audiences into the world ZEUS has been building.
Inspired by the brand’s mythological roots — ZEUS, the king of the gods — the visual concept draws from classical Greek architecture. The temple structure became a metaphorical stage: a symbol of order, belief, and origin. Lightning, both a representation of Zeus’s divine power and a metaphor for high-speed connectivity, was used to visualize the seamless transmission across chains. By intertwining mythology with modernity, the visual narrative bridges ancient symbolism with cutting-edge innovation.
This visual direction does more than align with ZEUS’s storytelling foundation — it transforms a highly technical concept like "cross-chain bridging" into something more tangible and evocative. The result is an immersive experience: a mythological space built not just to showcase a product, but to become the first gateway into the ZEUS universe.
FRANK GUO
Project Manager
HSIAOCHI LU
Graphic Designer, Motion Designer
GRAPHIC DESIGN, TYPOGRAPHY, PRINT DESIGN, MOTION DESIGN
2024
2024