知識衛星品牌重塑
SAT KNOWLEDGE REBRANDING
— STRATEGIST
— BRAND DESIGNER
隨著品牌的發展，為知識衛星重新打造更完整鮮明的企業識別系統，以更清晰地傳達品牌使命與價值觀，塑造 SAT. KNOWLEDGE 作為知識領域專業領導者的品牌形象。
SAT. KNOWLEDGE is an innovative online education platform that collaborates with subject matter experts to create knowledge-driven and market-proven learning products, enabling every learner to effectively enhance their skills and achieve noticeable improvement. The platform covers a wide range of learning content, covering professional skills, arts and lifestyle, language learning, design and creativity, and overall wellness. SAT. are dedicated to addressing the unique needs and challenges of our learners while also enhancing the brand value of instructors, increasing their influence, and reaching more learners who are eager for growth, maximizing the value of knowledge.
As the brand grows, we are developing a more comprehensive and distinctive corporate identity system to better convey their mission and values, shaping SAT. KNOWLEDGE as a leading brand in the knowledge industry.
知識引航，開啟對話
標誌的設計擷取 SAT 三個字母的輪廓，構成引號意象，以洗鍊的視覺傳遞品牌的核心價值。
學習是不間斷的對話過程，思維的交流和知識的碰撞，標誌間待填補的留白空間，象徵學習的開放性和無限可能－
現在需要學習的新技能與未來能成為更理想自我的潛力。
Navigating with Knowledge, Sparking Conversations
The logo design captures the contours of the letters "SAT" to form an image of quotation marks, using a polished visual approach to express the brand’s core values. Learning is an ongoing process of dialogue, involving the exchange of ideas and the collision of knowledge. The unfilled space in the logo embodies the concept of learning openness and endless potential—the current skills to be acquired and the future potential for self-improvement.
品牌進化，專業升級
在這次品牌重塑中，我們強化了標誌與標準字體的整體表現。為確保能在華文市場有效建立對於品牌的認知，加入了中文識別。同時，針對原有的英文識別“SAT. Knowledge”進行了優化，除了調整比例，也將其調整為更加方正的全大寫形式“SAT. KNOWLEDGE”，提升標準字的清晰易讀性，同時賦予品牌更強的穩重感和專業形象。
在色彩方面，我們對原有的顏色進行了重新調整。將原本較為輕快的漸層色，調整為更鮮明的單色藍，強化「知識衛星」標誌在數位螢幕上的呈現效果，確保標誌在各種背景下的彈性，使其在各種數位介面上都能更加鮮明突出。
More Professional, More Powerful
We have strengthened the overall performance of the logo and typeface. To build effective brand recognition in the Chinese-speaking market, we have incorporated Chinese identification. We also optimize the English typface “SAT. Knowledge” by adjusting its proportions and converting it to a more structured, all-uppercase format “SAT. KNOWLEDGE.” This modification boosts the clarity and readability of the typeface, imparting a stronger sense of stability and professionalism to the brand.
In terms of color, we have revised the original colors, shifting from a subtle gradient to a more vivid solid blue. This change improves the visibility of the logo on digital screens. Ensure the logo to remain clear and prominent across various backgrounds and digital platforms.
為品牌注入動能
作為數位先行的學習平台，順應學習者與品牌接觸點的數位化趨勢，注入全新動能，強化品牌記憶，展現其在數位環境中的無限潛力，與用戶建立更深層的情感聯繫及記憶點。
Dynamic Strategies for a Digital-First Era
As a digital-first learning platform, we adapt to the digitalization trends of learner and brand touchpoints by infusing new energy, amplifying brand memory and revealing its vast potential in the digital landscape, while fostering deeper emotional ties and memory points with users.
HSIAOCHI LU
Brand Strategy
HSIAOCHI LU
Brand Design
亼冊映像
Filming / Editing
Han Chen
Logo Motion
GRAPHIC DESIGN, BRAND IDENTITY, TYPOGRAPHY, PRINT DESIGN
2023
2023