BMW 聖誕倒數禮盒
BMW CHRISTMAS GIFT BOX
— GRAPHIC DESINGER
— ILLUSTRATOR
— COPYWRITER
這款聖誕禮盒的整體設計以深邃的色調為基調，象徵著歲月的沉澱與夜空中的無限可能。倒數日曆中的每個日子都以不同的動物主題呈現，乘載著不同寓意及祝福，賦予日曆更多的文化內涵和意象，讓人們在迎接節日的每個瞬間，都能與BMW一同迎接、一同探索，透過每日的驚喜，感受BMW傳遞的深刻情感與美好祝願。
在日月的輪轉中，我們一起度過了歲歲年年。藉著黑暗，我們才得以才其中看見星辰的點點光亮。以希望出發，帶著BMW的祝福，繼續前行，悅動未來。
2021 BMW: INSPIRE THE FUTURE Design Competition - Merit Award
This Christmas gift box is designed with deep, contemplative tones, representing the passage of time and the limitless potential of the night sky. Each day in the countdown calendar features a unique animal theme, each carrying its own special meaning and blessing. This design imbues the calendar with cultural richness and symbolism, making each day of the festive season a special experience with BMW. Each daily surprise reveals BMW’s sincere wishes.
As the days and months go by, we share in the journey of the years. With hope leading the way and BMW’s blessings guiding us, we look forward to a bright and joyful future.
利用BMW的LOGO作為圖樣發展，以層層迭迭的線段及重複圖樣展現熱鬧歡愉的節慶氛圍
Using the BMW logo as a design element, develop a lively and festive atmosphere by incorporating layers of intersecting lines and repetitive patterns.
蛇象徵著再生、無限。
結合符號，在日月循環中凝聚力量，蓄勢待發。
Snake symbolizes rebirth and infinity. Merging with symbols,
it gathers strength in the cycle of day and night, ready to strike.
馬匹象徵活力、生生不息、勇往直前，
以松柏結合聖誕樹，除了呼應聖誕氛圍，
更期許我們也能如松柏一般，終年常青。
Horse symbolizes vitality, endless life, and a relentless spirit. Combined with pine and fir trees, it not only resonates with the Christmas spirit but also expresses the hope that we, too, may remain evergreen like the pine throughout the year.
蝴蝶的美麗燦爛，經由羽化層層蛻變而成。
期許我們能夠帶著祝福，破繭而出。
The beauty and brilliance of butterflies emerge through layers of transformation. May we break free from our cocoons, carrying blessings with us.
青鳥代表幸福，結合雛菊帶著對美好生活嚮往的寓意，
希望世界能充滿愛，早春盛開。
Bluebird symbolizes happiness, while daisies embody a longing for a beautiful life.
May the world be filled with love and bloom in early spring.
鹿，諧音祿，有吉祥、幸福的意涵。
將彩球環繞在鹿角上，增添節慶氛圍，並以鈴噹敲響聖誕佳節。
Deer, phonetically resembles "lu" (meaning prosperity),
carries connotations of luck and happiness. Adorned with colorful balls around its antlers,
enhances the festive atmosphere and rings in the Christmas season with jingle bells.
呼應包裝封面璀璨道路的意象，結合儀表板元素，以虎作為31日的主題，除了其本身象徵著勇敢與無畏，更以從暗夜中迎面而來的老虎，隱喻即將到來的 2022 虎年，並以春聯符號期許 2022 是充滿生機的一年，大家可以帶著BMW的祝福，繼續前行。
Aligning with the brilliant road imagery on the packaging and incorporating dashboard motifs, the tiger represents the theme for the 31st. Besides symbolizing bravery and fearlessness, the tiger emerging from the night metaphorically hints at the approaching Year of the Tiger 2022. The spring couplets convey our hope for a lively and dynamic year.
May BMW’s blessings guide you forward.
HSIAOCHI LU
Project Manager
HSIAOCHI LU
Designer / Copywriter
平面藝術印刷
Printing Manufacturer
GRAPHIC DESIGN, VISUAL IDENTITY, ILLUSTRATIONS, PRINT DESIGN,
PACKAGE DESIGN
2021
PACKAGE DESIGN
2021